As per the real-time tutorial this blog purports to be, I’d be remiss if I didn’t slow down and give you illustrative examples of my bum marketing content strategy so that you could then apply it to your own scenario. I always hated it when writers claiming to promise to reveal the inner workings of some proposed make money online info-product solution they were selling got you to buy the cursed thing, and it was invariably either a terribly trendy rehash of information you were already aware of, or it was something that required a MASSIVE learning curve (and a few dollars more than you happened to have had at the time), dooming itself to be more hard drive dust-ball clog.
I happen to be good for my long-tailed keyword phrasing as they dovetail with my niche choices and experience. I didn’t have to research too much of figure out where to begin on my tutorial campaign. That being said, Web 2.0 properties were the most logical place to start as they’re search-engine-approved direct traffic sources that are worth the time for their high PR and RIDICULOUS organic traffic pools. It’s investment-worthy to create optimized blogs on as many of them as you have long-tail keywords you’re targeting for like I did here on WordPress, Blogger, and Flickr.
These Web 2.0 properties are the first-level content dissemination points, and, since they have super-cozy relationships with the search engines, I’ll be able to rank for my keyword choices a lot faster than any of the competition I (don’t) have. As I have multiple products and services on offer, my main concern is how to communicate what the end result of them are on both removing the pain/affliction/hindrance and helping better the self/health/finances/romance of the potential customer searching through my copy.
You’re provided with another way to maximize the reach of your Web 2.0 property blog content. At the foot of any of my posts, no matter the site, I’m usually given Social Media sharing icons to conveniently post to my networks of choice. Taking it one step further by submitting the published blog URL to the likes of Pingomatic , this means I added as much extension as possible to my content without having to pay. And that I can do it on a regular means my products/services are getting publicity and exposure on par with the Fortune 500 set who are paying as much and as many people as possible for this effect.
Meanwhile, I also have a list I put up covering a number of different types of Web 2.0 properties to make money online bum marketing with blogs with no cash outlay whatsoever. Plan to use clever variations of your long-tail keyword phrase to populate multiple blog titles as part of a campaign to amplify both your “voice”, and the weight of your keyword phrase rankings. This is because you also want to gain the authority that goes with the expertise demonstrated by dominating the topic in the search engines.
Content marketing article directories have traditionally done well by bum marketing, but they infringe on the main aspect of PUBLISHING SPEED. Anyone practicing knows that the name of the game is who can dominate their chosen long-tail keyword with a flood of articles. Directories like EzineArticles, ArticlesBase, and the like are WAAAAAAAAY too slow when it comes to publishing your content, and are generally to be avoided at all costs unless you confine your efforts to these two sites as they’ve proven themselves real traffic titans due to their nit-picky emphasis on substantive content quality.
Web 2.0 properties are a much better fit for this need. Not only is your publishing unmolested by moderation, but you have full control of link insertion and the like. Web 2.0 properties are indexed super quickly due to some of the relationships that exist between them and the major Search engines (Blogger = Google, Tumblr/Flickr = Yahoo, and the search engines absolutely adore the likes of HubPages, Squidoo, Xanga, LiveJournal, and a host of other similar-themed sites), sometimes in as little as 2-to-3 days! Why would you want to trade instant publishing ability for the suckers’ life of being made to wait, stew, and sweat that your content didn’t get accepted?
Since you’re not hyping affiliate products, your low competition long-tail keyword choices have to accurately reflect what your focus is. What are you trying to capture the search engine front page status with; eBooks, software, audio, video, scripts, or plugins?
Well, if you have a Google AdWords account, you can access the keyword planning tool for your low competition targets. You still need to follow the simple science which dictates that any fitting long-tail phrase for your purposes must be within the 1k-to-5k searches range, although you may have to drill down ruthlessly to find suitable ones. You may be better off using keywordtool.io as there are many more options that will DEFINITELY get you what you need to power past this point.
Besides Web 2.0 properties, you want another heavy-hitter niche type to benefit you in the same way with direct traffic from laser-targeted sourcing looking for what YOU have to sell, or teach – Classified advertising sites. As another black hole traffic titan niche, there are millions upon millions of people traversing all listings, all times of the day or night, and posting Buy and Sell ads constantly. Remember, since search engines literally feed on data, constant content publishing refreshment drives them into orgiastic gyrations of data collection to be sifted, analyzed, and then ranked and indexed.
Both Adpost.com and Kijiji.com are both places where items are sold for a bunch of real cash. And, even as there are hundreds of thousands of classified advertising sites, these two seem to have it all as far as usership and popularity projection (with Kijiji branching to offline TV commercials PROVING they’re making real revenue as ad spots are notoriously high for North American and Canadian Broadcaster associations), proving that these types of companies no longer have to only rely on the make money online niche market.